PINFER
Privacy Policy
Last updated: 19 September 2026
Who we are
Pinfer provides lead re-engagement and qualification services for businesses using SMS and related technology.
You can contact us regarding privacy matters on hello@pinfer.co
Pinfer is operated as a UK business partnership.
What information we process
Depending on the service being provided, Pinfer may process personal information including:
Name and contact details, such as telephone number and email address
Information relating to a previous enquiry made with one of our clients
SMS messages and responses
Information provided during a conversation, such as requirements, location, timing and other qualification details
Opt-out and communication preferences
Business contact information where someone contacts Pinfer directly
Where we get personal information from
Pinfer may receive personal information from businesses that use our services. This may include information about people who previously made an enquiry with that business.
Pinfer may receive personal information from businesses that use our services. This may include information about people who previously made an enquiry with that business.
Where personal information is provided to us by a client, the client remains responsible for ensuring that the information has been collected and shared with Pinfer lawfully.
How we use personal information
Pinfer may use personal information to:
Provide lead re-engagement and qualification services to our clients
Send and manage SMS conversations
Understand whether a previous enquiry is still interested
Qualify opportunities using criteria agreed with our client
Pass relevant opportunities back to the client’s sales team
Manage opt-out requests and communication preferences
Provide support and respond to enquiries
Operate, secure and improve our services
Meet legal and regulatory obligations
Our role when working with client data
When Pinfer processes personal information supplied by a client for a lead re-engagement campaign, Pinfer will generally process that information in accordance with the client’s instructions and for the purpose of providing the agreed service.
The client is responsible for deciding which contacts are included in a campaign and for ensuring that the personal information provided to Pinfer can lawfully be used for the intended purpose.
The exact responsibilities of Pinfer and the client may vary depending on the service being provided and are set out in the relevant agreement.
Lawful basis for processing
The lawful basis we rely on depends on why personal information is being processed. Depending on the circumstances, this may include:
Contract - where processing is necessary to provide our services or take steps before entering into a contract.
Legitimate interests - where processing is necessary to operate, secure and improve Pinfer or provide our services, provided those interests are not overridden by the rights and interests of the individual.
Legal obligation - where we need to process information to comply with applicable laws or regulatory requirements.
Consent - where consent is required and has been validly obtained.
Where Pinfer processes personal information on behalf of a client, the client is responsible for identifying an appropriate lawful basis for the underlying use of that information. Pinfer processes the information in accordance with the client’s instructions and the agreed service.
SMS communications and opt outs
Pinfer may send SMS messages on behalf of clients as part of a lead re-engagement campaign.
Where a client supplies contact information for a campaign, the client is responsible for ensuring that the intended use of that information complies with applicable data protection and electronic marketing laws.
Recipients can opt out of further marketing messages at any time. Where someone opts out, that request is recorded and respected for the relevant communication channel.
Pinfer does not intentionally disguise the identity of the business on whose behalf a message is being sent.
Who we share personal information with
Pinfer may share personal information with trusted service providers where this is necessary to provide and operate our services.
These may include providers of:
SMS and telecommunications services
Workflow automation and hosting services
Artificial intelligence services
Email and business productivity services
Website hosting and analytics services, where applicable
We may also share relevant information with the client on whose behalf we are providing the service, for example when a lead has been qualified and needs to be handed back to their sales team.
We only share personal information where necessary for the relevant purpose and expect service providers handling personal information on our behalf to protect it appropriately.
How long we keep personal information
Pinfer keeps personal information only for as long as necessary for the purpose it was collected for, including providing the relevant service, managing opt-out records, resolving disputes and meeting legal or regulatory requirements.
Where Pinfer processes personal information on behalf of a client, retention periods may also depend on the client’s instructions and the terms of the relevant agreement.
We do not keep personal information for longer than necessary.
Your right and complaints
Depending on the circumstances, you may have rights in relation to your personal information, including the right to:
Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete information in certain circumstances
Ask us to restrict how information is used
Object to certain uses of your information
Request data portability where applicable
Withdraw consent where processing is based on consent
You have the right to object to the use of your personal information for direct marketing at any time.
If you have a question, want to exercise your rights, or want to make a privacy complaint, contact us at hello@pinfer.co.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Changes to privacy policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process personal information.
When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes.
Still have a question? Contact Us
hello@pinfer.co
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